Released on = June 21, 2007, 9:42 am

Press Release Author = Tim Gibbon

Industry = Internet & Online

Press Release Summary = ad:tech London handed Digital Marketing Manifesto by Hamburg
steering committee

Press Release Body = 21 June 2007, London, UK ---- ad:tech London
(http://www.ad-techlondon.co.uk) is to take on the Digital Marketing Manifesto
(http://adtechdmm.wordpress.com), an ad:tech (http://www.ad-techeurope.com)
initiative for the European digital marketing industry.

The Digital Marketing Manifesto was launched at ad:tech\'s first event in Hamburg
Germany (http://www.ad-techhamburg.com) on the 22-23 of May 2007, where it was
presented during the closing session on May 23 2007 by its initiator Christophe
Asselin, European marketing manager at ad:tech.

Asselin explains, \"We are very pleased with the turnout in Hamburg and the buzz
generated at the event. It was a very successful show for us, despite best attempts
by our German competitors. Online marketing is growing at a phenomenal pace and
with any industry that is learning to walk, we are seeing too many bad practices
formed and picked up. It is for this reason that the Digital Marketing Manifesto
was created - a \'good practice guide\' for the industry. The Manifesto works on
three core principals; be authentic, be open and be trustworthy and it is by
following these in every instance that brands will start to regain the trust of
their customers.\"

The Hamburg steering committee was made up of a panel of industry recognised media
and marketing experts, who discussed and exchanged ideas and experiences and then
opened the discussion to the floor. At the conclusion of ad:tech Hamburg, the
German Digital Marketing Manifesto committee handed over the project to the UK arm
to prepare for ad:tech London in September 2007, from where it will progress onto
Paris in February in 2008 before returning once more to Hamburg for the 2008 event
in May.

\"The question is not \'should we become involved\' but rather \'how do we become
involved.\' This is a very clear and important distinction. We all know that online
is the one place you can make a real and tangible connection with your audience, but
so many are doing the exact opposite with a non-commonsense approach and actually
antagonising their customers. As an industry, we need to take ownership of this and
self-govern before we lose our audience and the creative freedom we currently enjoy,
\" concludes Asselin.

Interested persons can view a video introduction of the Digital Marketing Manifesto
for ad:tech Hamburg, by visiting Hamburg @ work
http://www.hamburg-media.net/index.php?id

Web Site = http://http://www.dmgworldmedia.com

Contact Details = Contact

Christophe Asselin, DMG World Media, European Marketing Manager

Mobile: +44 7738 461641
Email: christopheasselin@dmgworldmedia.com

Telephone; +44 20 7420 6678
Fax: +44 20 7420 6681

ad:tech / DMG World Media
http://www.dmgworldmedia.com

Address: 115 Shaftesbury Avenue
London WC2H 8AD
United Kingdom